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tag: Fashion

ECOGIR™ Hybrid + ECOGIR™ Recycled + ECOGIR™ Organic


Made from 100% recycled Post Consumer Material
With its, cool, trendy design you’d never believe that the fabric and the lining of this EcoGir™  jacket is made from 100% recyclable material originally created from discarded PET bottles. Garments made from recycled Post Consumer Material save more energy compared to manufacturing of virgin fiber, help divert waste from landfills and reduce amounts solid waste.
Reduced carbon footprint
It is estimated that nearly 30 recycled plastic bottles are used to build up an EcoGir™ Recycled suit. The development of this suit was to aim at a product that maximizes product quality while reducing carbon footprint. This will impact the environment significantly, as it also reduces the CO2 emissions.

ECOGIR™ Hybrid  + ECOGIR™ Recycled  +  ECOGIR™ Organic


Gegenalltag presents Mariela Gemisheva and Jasper Garvida

MAK NITE© fashion
Mariela Gemisheva (Bulgarien, Sofia), "Spider House"
Jasper Gervida (UK, London), "Bride of Frankenstein"
Modepräsentation -Gastkuratorin: Jasmin Ladenhaufen

Die bulgarische Designerin Mariela Gemisheva und der englische Modemacher Japser Garvida stellen in der MAK NITE© fashion aktuellste Kollektionen vor. Die von Mariela Gemisheva geleitete Design-Klasse der Nationalen Kunst Akademie Sofia hat unter dem Label der Künstlerin eine Sommerkollektion mit dem Titel „Spider’s House“ entworfen. Symbolhaft zu Mustern von Spinnennetzen verwobene Linien, Figuren, Bedeutungen und Legenden bestechen in den Kreationen, deren Schnitt sich an der Form von Schirmen orientiert.

Jasper Garvida ließ sich in seiner ersten Prêt-à-porter-Kollektion „Bride of Frankenstein“ (Herbst/Winter 2007/08) von Gustav Klimts sinnlichen Musen und Hans Bellmers erotisierenden Darstellungen weiblicher Körper inspirieren. In Anlehnung an Bellmers Illustrationen sind seine Kreationen, die auf bestickten und mit Spitzenbesatz versehenen Stoffen basieren, vor allem in schwarz und weiß gehalten.


Volksware , does not have its own production line, but Volksware labels the products of the people. Products, that have an emotional value for their owners, receive the Volksware label and become a Volksware – that means, “people’s product”. The Volksware shop is presented in galleries in different cities. People can bring their very personal clothes and they get the Volksware label on it. Each label has its own number and can be found on the internet with a peronsal story and photpgraphy.

Volksware is the name of a brand. It exists since 1999. Volksware works in projects. Each idea is presented as a product, a “Volks’ Ware” that means “people’s product” or “product for people”. The product is presented as a concept, an unic specimen, a limited edition or as a product without its own production. The form of the product depends on the idea and concept that the project is about. Volksware is presented in galeries, shops, fairs, puplic spaces and other events that offer the best background and platform for each Volksware project; like for example the “Passagen 2003” while the Furniture Fair in Cologne (GE), the Centraal Museum in Den Haag (NL), Montevideo, the Netherlands Media Art Institute in Amsterdam (NL), Artforum in Berlin (GE) or the Designmai in Berlin (GE). Volksware explores the function of consumptions goods in the current time. The main focus is the meaning of consuming for the customer, the value creation of consumer products and its effect on the consumer. The project ©VOLKSWARE (2000) works on the emotional value of consumption goods for its owners; and the following project VOLKSWARE heim (2001) is looking at the forms of these goods, that invite the consumer for such an emotional value. The VOLKSWARE coat, € 759.987,20, the most expensive coat in the world (2004) is a project about the value creation of these goods. In how far does an already defined value of a product influence the consumer in its social, cultural and economic life? The VOLKSWARE carpet - a yard good (2005), questions the effects of the ‘over’-supply and mass production of products on the consumer. The interest of Volksware is the mass of products and not the brand of products. Volksware shell lead to a discussion about the sense and function of design and production in the current time.

Addictlab Brussels

Jonah Peretti asked Nike

Nike's website allows visitors to create custom shoes bearing a word or slogan--a service Nike trumpets as being about freedom to choose and freedom to express who you are. Jonah Peretti took it serious and asked for "sweatshop" on the boots, read here what happened at: Snopes

Here the freedom site: users can customize a Nike iD shoe using their mobile phone.
Nike iD and Adidas has launched their own "customized" sneaker program, Mi Adidas Adidas . Every year, in the UK, 900,000 tonnes of textiles are thrown into landfills. Worn Again believes some things are just too good to go to waste... Worn again The Spring Collection is here and things couldn't be better in Worn Again world, where everything - from prison blankets, car seats, e-leather and reclaimed jeans - is given a second chance in life. New styles abound, including groovy sandals made from car seat belts and tires and accessories, handmade in the UK. For completion here the culture jammers boots Adbusters black spot shoes .

Ruediger Schloemer - textile agitation

Ruediger Schloemer's projects

Additional – parasitic textiles
Parasitic textiles
Additional is a parasitic brand. It features no own products, but
adheres to existing things, surfaces and themes. It adds on to them and changes their purpose for its own aims.

Schalalala is a fan-scarf remix project.

talent support - ITS Talent

ITS Talent

What do we do?

In a normal weekday passing through our headquarter you may see pc working, graphics developing, sharp timetables programming, international communication broadcasting, hidden-talents-in-remote-schools hunting, a lot of trouble-shooting and so on … You may hear different music coming from the different desks floating on several magic carpets; it goes from jazz to indietronic to drum n bass to whatever ... (sometimes we like to keep a 80 person orchestra in the closet to relax in those high pressure days by listening to classical scores )... you will smell scented incenses and yummy cake fragrances in the air, and you will hear laughs and shouts (normally more laughs but, it depends)... you could ask for important advice to the wise long bearded hermit hidden in the microwave oven or you may cross the Inuit family who lives in the meeting room igloo (hey look... the seal had puppies!!); have some fun with Roswell landed green man who swims in the tub(beware he is sometimes touchy)... and discover other wonders around...

ITS#LAND is waiting for you and your family to experience an amazing weekend! What are you waiting for? You can't miss our brand new attraction: the inflatable jury member!